Hi Everyone! Happy friday.
I am at present working on a usecase involving salesforce and marketo and need help evaluating the options.
To lay it out broadly, i am trying to integrate opportunities which are submitted through a homegrown system(unlike where sales created opportunities). I know i could use salesforce opportunities object but marketing also wants to get the intelligence around the lead and contact as to, if they came through a particular channel or the different touch points on the website before they submitted the form which we call here 'opportunity' .
So my question is, can i leverage marketo to talk with the homegrown system(maybe through an api) and create a lead and convert it into opportunity in salesforce?
If the lead or contact exists, create an opportunity and tie it to account/contact & opportunity in salesforce?
Or is my option to directly creat the account/contact and opportunities in salesforce and loose the channel attribution data?
Hoping someone went through this kind of a scenario.
Thank you, Rama.