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Opportunity sync to salesforce

Question asked by 51dffa2a7a38812169b6a761b00922df56e94e27 on Feb 12, 2016
Latest reply on Feb 14, 2016 by Grégoire Michel

Hi Everyone! Happy friday. 

I am at present working on a usecase involving salesforce and marketo and need help evaluating the options. 


To lay it out broadly, i am trying to integrate opportunities which are submitted through a homegrown system(unlike where sales created opportunities). I know  i could use salesforce opportunities object but marketing also wants to get the intelligence around the lead and contact as to, if they came through a particular channel or the different touch points on the website before they submitted the form which we call here 'opportunity' . 


So my question is, can i leverage marketo to talk with the homegrown system(maybe through an api) and create a lead and convert it into opportunity in salesforce?


If the lead or contact exists, create an opportunity and tie it to account/contact & opportunity in salesforce? 

Or is my option to directly creat the account/contact and opportunities in salesforce and loose the channel attribution data? 


Hoping someone went through this kind of a scenario. 


Thank you, Rama.