What best practices do you actually implement?
How do you know when a lead is truly dead and worth deleting?
Do you delete anything or archive dead leads to 'retire' them?
How do you calculate the ROI of database cleanup of your time vs. paying for more leads that you don't use/other impacts of having a database with lots of old stuff in it?
Here is a checklist I've found, but I'm curious which to prioritize, and if I'm missing anything.
Companies are also starting to leverage platforms like Leadspace to clean up their database - powered by a predictive analytics platform, Leadspace can clean up and enrich your entire database bringing in fresh, new data and applying accurate lead-to-account matching.