6 Replies Latest reply on Jul 5, 2017 6:24 PM by Ande Kempf

    Unsubscribe Link Needed When Sending on Behalf of Sales Reps?

    Conor Fitzpatrick

      Hi All,

       

      I'm looking to get your take on unsubscribe links in outbound email cadences. Currently, our sales reps are using a system called Salesloft and send out emails to prospects in groups of 200 or so. The Salesloft website states that since emails are sent directly from your email server, they don't require unsubscribe links. I'm looking to transition our reps to MSI and enable them to send emails in bulk. Is an unsubscribe link required in this case?

       

      Also, I plan to have some special cadences where I will set up the flow in a program, but the emails will still look like they are sent from the reps. Does this scenario require an unsubscribe link?