I need to create a custom token that is linked to a new data field in the Marketo database I've created. For instance, Marketo already had the data point 'Sales Owner Full Name' (and it was an available token) but I now need to use 'Sales Owner Job Title' (which is not a data point in Marketo nor a current available token). First, I started by creating a 'New Custom Field' under the Field Management menu. Next I was going to create a custom object and link to that data point. But when I go to create the custom object, the new custom field I created is not an option in the 'Link Field' drop down menu.
How do I use a new data point in Marketo as a new token? I appreciate the help.