I am trying to create an all-encompassing smart list for our team to use in their programs to exclude leads in our system that we should not be trying to email.
I have created a list in our lead database with the following parameters to catch leads that meet any of the following:
1. Unsubscribed = True
2. Email Address = Is Empty
3. Email Invalid = True
4. Black Listed = True
5. Marketing Suspended = True
6. Email Suspended At = In Past 24 Hours
My questions are:
1. Does this strategy make sense?
2. Is there another way I should be setting up my smart list?