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Difference between "smart" and non-"smart" content?

Question asked by f0a45633e38f6acb956dab6fdd757cf376e8b51c on Jan 18, 2016
Latest reply on Jan 19, 2016 by 2bec118ff03fdf810962fb3273945564159ab7ce

Hi- I'm jumping into Marketo and this is my first week learning the program.  I'm having trouble understanding and defining some of the terms used in the university training content.  Could someone provide me with a high-level overview of  the difference between "smart" campaigns and non-smart campaigns?  Similarly, I'd like to know what differentiates a smart list and non-smart list also.  I've created some test nurture campaigns with imported lists, but I'm not sure how it would differ if I used a smart campaign or smart list.

 

Thank you!!

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