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BANT Questions for Progressive Profiling

Question asked by 32ce901b06cc61b244fdc1e6063662628040a27e on Jan 14, 2016
Latest reply on Jan 14, 2016 by 32ce901b06cc61b244fdc1e6063662628040a27e

Hello lovely Community people!


We are going to start using Progressive Profiling on a form that we use when a website visitor is interested in signing up for personalized software demo.


As this is further down the funnel than much of our content (and we assume that the person filling out the form is likely to have filled out others on the website), we want to be sure we are asking additional questions on this form that relate to BANT (Budget, Authority, Need, Timing) and help to qualify the lead better for our sales team.


I can find plenty of templates online as to the questions being used, but wanted to see if any of you have good suggestions for the types of questions to ask.


Currently, this form has the following fields (there are a lot of fields but we require a lot of information for a personalized demo to ensure intent):


  • First Name
  • Last Name
  • Company
  • Title
  • Email
  • Phone
  • Country
  • Number of Employees


Any suggestions are welcome, and I thank you in advance