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Which fields are progressive in this case?
Which fields would you expect to have already?
Is the CTA clear about what they will get and why?
To answer your questions:
- None are currently progressive - this form already exists on our website as is
- Currently thinking that most or all of the fields should be there already and the BANT-based questions would be added as the progressive options
- The CTA is Request a Demo so very clear as to what the recipient is getting and we also include some descriptive text to let them know that they are filling out a form to request a demo of one of our products (we have two), and to expect someone on our team to get back to them to schedule said demo