I have a New Year's resolution in mind for this year: no more messy tradeshows in Marketo. I'm going to use tokens, layered smart lists, proper naming conventions and even the calendar to build squeaky clean programs I can clone over and over again.
In my search for tips on how to manage this, I found these awesome problem-solvers:
- How to make show dates appear on the day they actually occur on the calendar. Lesson Learned: How to show your events on your Marketing Calendar
- Some spiffy naming conventions and folder tree examples. Worksheet for Organization and Naming
- An interesting discussion about using tokens in interesting moments. How to set trade show name in interesting moment?
What are your secret weapons for organizing events in Marketo?