Did you ever choose one? I have had calls with both and not sure who to choose! Any experience you can share is helpful.
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Hi Stephen Schimmel - get the vendors to append a small segment of your data. I've gone through that process at two different roles. In each case I evaluated several different vendors and ReachForce came out on top. Give the vendors a small slice of your customer database with the info you'd like appended taken out, and then see which vendor returns the best info.
I second David's approach. I did the same thing too. I have used both Reach Force and Ringlead. It's all in the data.
We evaluated both companies for these use cases: data appending and email validation. We decided to implement RingLead. RingLead had one additional feature that I thought was beneficial--data segmentation. Either way, you have to append your data and fill in your critical white space for effective lead nurturing and RTP. Critical data is the "who, what, where.." Who is interested (job title, persona, size of company), what are they interested in (critical when you have multiple product lines to support like we do at Western Digital), and where are they (country, region, geo). Hope this helps.