I'm still pretty new to Marketo and have been in a new position since September. Have any of you used Marketo for campus events, but not for Leads? As most campuses, we host many speakers and events which can include Leads, current students, community members etc.. I would like to use the landing page/form if possible, but don't want a Lead created for each person who attends an event when they aren't truly a Lead.
Any thoughts? Thanks!