We've reached our limit for our database, so I need to purge the database of old data. A couple of questions...
What are some best practices for data purging? I'm trying to think of effective, yet safe, criteria for lead deletion.
What are some best practices for data sync? I'm trying to think of cases in which I could un-sync leads from Marketo, but leave them in Salesforce. But, if they take an action, how do I get them to re-sync to Marketo?
Any and all info welcome and appreciated