I think this mean that if a lead receives an email, he/she can then receive an email after 1 month?
Thus it is not 'Only once'. but it is not repeat 'every month' too.
In my understanding this comes handy for lead qualification and flow logic more than sending email.
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Qualification rule "Lead can pass 1's a month" would mean from the date of activity of lead entered first time then after one month Lead would be eligible to pass through the flow again.
The tricky thing for me is that what is a month? this changes as some months are shorter? so is marketo counting weeks?
The more specific you can be, the better. Marketo is good about natural language in that field.
1 day = 24 hours
1 hour = 60 minutes = 3600s
1 month = 30 days
and so forth. Marketo will understand what you mean if you use larger units, but at the month or year level, it uses the standard 30 or 365. If you wanted it to run on the first of the month, you have to ask it to do that.
yes, it operates such that if the trigger or batch runs on Jan 15, the system will only let this lead qualify AGAIN on the 30th day from the first day it originally qualified.
Depending on your use case, I might consider using 31 days.