This is a great question! Me too! I'd also like to know how folks are using lead scoring to trigger sales notifications? Tips for configuring triggers? Pitfalls to avoid?
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One of my favorites, based on Sirius Decisions and other research: if a known lead is visiting a product page on your website, or better yet, a series of them, this behavior alone may qualify them as an MQL. To test, set up a campaign and interesting moment visited web pages" begins with: www.yoursite.com/solutions* (or similar - hopefully you have these all in logical directory structures. If this is a known lead, you can send a triggered email to them asking if they need any help or a demo; additionally some time after the email to prospect, email your SDR / Inside sales the lead alert.
My experience qualified these at exactly the same conversion rates to both demo and opp conversion as a fully scored MQL. YMMV.
We have something similar set up right now, but I've been curious about the interesting moments option. I'll test this out.
Is there a way to set it up as an aggregate of activity--like a daily/weekly report? Or, does it have to be individual mailings for each activity?
Any other suggestions are also welcome, thank you so much!