This has been a popular idea, but I want to see if anyone has a workaround to add choices when using the wait step in the flow. As an example, If 'Did not open email', Wait for 5 days else Wait for 3 days.
I see at least 2 :
And also, vote for the ideas
Here : 'Add Choice' for Wait Flow Action
and here : Add a choice to the "Wait" step
I would use a request campaign to route to the two sub-campaigns.
I agree with the solution to request campaign and would recommend that as well, but one other thought is use multiple wait steps that build on each other and then use choices in the send email flow steps to target the right segment of your list.
Wait 3 Days
If Opened Email X, Send Email Y, Default: do nothing
Wait 2 Days
If Not Opened Email X, Send Email Y, Default: do nothing
You now have waited 5 days for those records who have not opened the email to email them again. Not very pretty or sophisticated, but just another option.
Retrieving data ...