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Direct Qualification of Leads as MQL

Question asked by 335fca40c61f2cd9fb9099643328d8544027e08c on Dec 7, 2015
Latest reply on Dec 7, 2015 by Alok Ramsisaria

Hi All,


In a normal scenario, we have leads coming into our Marketo lead records and based on their attributes and activities, their score keeps increasing (or decreasing) and they reach threshold scores to be qualified as MQL or Prospect or etc. upon which we decide to push the leads to our SFDC instance.


However, there might be scenarios wherein we do not want to process certain leads based on their activities or attributes, and straight away qualify them as MQL so that the Sales people can start pitching them. (For eg.- We import a list of potential leads, straight away assign them MQLs so that the sales people start approaching them via calls). How do you guys suggest, I create a program/ smart campaign to straight away process leads as MQLs without tracking their activities for extreme urgent scenarios ?


Thanks !