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Did you create a smart list or list to capture the leads who filled out the form?
If you want to create a static list, you will first need to create a smart campaign and change the Smart list to say "Fills out Form [INSERT FORM NAME] and add any constraints" and in the flow select "Add to List [LIST NAME]".
From there you can create a trigger email using the second option that you showed above - "Added to List [LIST NAME]".
I wouldn't do the "Lead is Created" Trigger unless you only want to send an email to new leads.
Hope that helps!
I believe that using Lead is Created with the "list name" filter will only apply in cases when the lead is imported via upload to that list. So if you're exporting a .csv from unbounce on a regular basis and uploading it to your list "Asset Download Program.5 practical habits static list" then it should work fine, but if leads are being sent into Marketo using an API, webhook, or other type of integration, that may be why you were having issues (which would also explain why using only the "lead source" value works for you). As Julie pointed out above, this smart campaign filter would still only send the email flow to newly created leads, not those who existed in your database prior to filling out your Unbounce form.
When you are trying this with the "added to list" trigger, are you testing using leads that are already members of the list? Or with a test email address? And do you see a log item in the "Results" tab of your smart campaign indicating whether the send email flow step was skipped, failed, etc? That information might help us figure out what's going on.
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If you are using Unbounce, each of the LPs created has an Unbounce ID. This ID is stored in Marketo as well. You may want to try this trigger: Data Value Changed -- Unbounce Page ID = xxxxxxxx [the Unbounce Page ID where the form is hosted]