We use Marketo for all of PPC landing pages and in Russia we need to tailor these landing pages to the different regions. Most of the content on the page will stay the same, but we would like to regionalize with the regions name, city list and a map. Instead of creating hundreds of variations of our landingpages we though we could create one set and based on URL parameters (i.e. pages.vj.com/landing.html?region=Moscow&cities=Moscow%20%Leningrad&map=msocow.jpg) change the content of the page.
I was thinking of using Program tokens but don't know if they can be dynamically set.