We have an email blast planned that will go out to about 100 contacts from our Salesforce database. My challenge is that I want to insert a custom section of content in each email that relates to each lead (i.e. their current subscription status). This content is available from an external Excel file. How best to do that? Do I have to create a custom field in Salesforce, import data into it, then insert this data as a token in my Marketo email? Or can I somehow do a mail merge in Marketo that can pull this information directly from the Excel file?
So, I am a little confused and could use some advice here.