0 Replies Latest reply on Nov 16, 2015 10:00 AM by e2aec7fe2f3f310734ff51b9a6dfe3f70ba34919

    Creating a webinar report



      I am a very inexperienced Marketo user and have been asked to come up with a report to track webinars. Here is the information I am after:


      # of people who registered (broken out by clients and prospects)

      # of people who attended (broken out by clients and prospects)

      # of people contacted following the webinar (from our call center)

      How many progressed in a sales process following the webinar

      How many closed for new business or add on business as a result of the webinar


      Ideally, I'd like to create an automated report I could have sent to me on a regular basis or pull when I need it. I'm hoping I could get some ideas as to where to begin with how to build this report within Marketo. I feel like I should be able to get the fields organized once I have an idea as to the layout of the report. Any help would be greatly appreciated. Thanks in advance for your help,