I am trying to figure out how to do something I had set up in the Marketo instance at my last company. I have the white paper that I am promoting to different channels as a single program in Marketo. I then used the URL builder to put in different sources and campaigns depending on where I am marketing it. I'd like to add the leads to the correct SFDC campaign, based on their particular source or campaign. I know this is possible, but can't quite remember how to set this up.
Thanks in advance for your help!