Hi Mads, this is functionality that I believe is included in all standard versions of Marketo. You would need to request to an Admin on your account that they give you access to the SEO Dashboard. If it isn't an option under Users and Roles in the admin section, then it's possible that it isn't included in your subscription package and you'd need to upgrade to standard to get it.
Hi Dory, thanks for your answer! I am an admin on our account, but I dont kow where to find it.
There is a "access SEO" permission in the role setup. Your role needs to have that permission. There are 2 sub-permissions : Administer SEO and Standard SEO. I gather that the second one gives access to the dashboard, while the first one give access to the setup screens of SEO.
It will require some setup though, such as entering a keyword list or the list of your competitor web sites.
By default, the product is limited (number of keywords, number of competitors) and finally, we ended up buying a SEM Rush license (SEM Rush being the technology behind Marketo Dashboard).