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Reports to: Director, Digital and Ticket Marketing
Overview: The Philadelphia 76ers email platform is one of the strongest communication tools the team has to engage our customers with exclusive content, drive ticket sales, and distribute important information. We are looking for someone to lead all email creative and play a role in the overall email marketing process. In addition, they will assist in developing landing and other program pages across sixers.com.
This role will have the opportunity to work on multiple projects simultaneously and will collaborate cross-functionally with other departments within the organization.
Responsibilities include, but are not limited to the following:
- In collaboration with Director and other key stakeholders, create email marketing campaigns around ticket sales, news and other relevant messaging (e.g., invitations, gameday info, etc.)
- Design emails which are consistent with Sixers brand style guidelines, build the HTML and in-line CSS of the email templates
- Ensure persuasive call to action and tracking mechanisms (e.g., came from codes) are included as needed
- Test renderings across multiple email clients and ISPs (Outlook, Google, Hotmail, etc.) and ensure messages are mobile friendly
- Schedule and deploy emails through our e-mail platform
- Recommend opportunities to optimize email creative and campaigns based on results of executed emails (e.g., open rates, click-thru rates) and email marketing best practices
- In collaboration with the digital media team, build sixers.com pages/content that support ticket sales, brand other team email campaigns
Qualifications (educational, experience and basic knowledge requirements):
- Bachelor’s degree from accredited college/university
- 1 -3 years of relevant e-mail marketing experience
- Experience working with third=party service provider (ESP) experience
- Advanced knowledge of HTML5, CSS3, and JavaScript is required. Must be able to hand code.
- Experience with responsive design
- Experience with web content management systems (Drupal, WordPress, etc.)
- Proficiency with Adobe Creative Suite (Photoshop, Dreamweaver, etc.)
- Foundational CRM experience
- Must be able to work on both MAC and PC platforms
- Demonstrated knowledge of e-mail marketing trends and best practices
- Excellent communication skills including written and verbal; ability to present ideas clearly and concisely
- Ability to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles; works well under pressure
- Close attention to detail, commitment to flawless execution and follow-through in all responsibilities
- Creative and proactive problem solver
- Positive attitude
- Self-motivated with ability to work well in teams and cross-departments
- Flexibility in working extended hours including nights, weekends, and holidays as required
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