8 Replies Latest reply on Nov 11, 2015 11:55 AM by Chris Morris

    Best way to stagger a batch campaign

    Chris Morris

      I have a list of about 6,000 leads, and I want to send an email to these clients in batches, over time. I'd like to send to about 500 contacts per day. I've set up a batch campaign with the smart list criteria to include leads who are part of a specific list. I update that list with new leads daily, and this feeds my recurring batch campaign.

       

      Is there a better way to stagger the send so I don't have to update the list manually, each day, to achieve a small send every weekday morning?

        • Re: Best way to stagger a batch campaign
          Grégoire Michel

          Hi Chris,

           

          Create 10 static lists in the same program, from #0 to #10. Create a smart campaign that select all your target contacts. The first flow step is an "add to list", with 9 choices with the random sample condition and 10% as a value. Each choice will add the lead to one of the first 9 lists, the default will be the #10. As a result, each list will contain 500 leads. This is the miracle of putting all the random choices in 1 flow step.

           

          Then add 10 "send email flow steps", with a wait 1 day between each. On each of these flow step, add a choice "if member of List #N" send email, default : do nothong. Each list will be processed per day.

           

          You can have some variants, but basically, the idea is to do the split to the lists in the same flow step, so that you end up with 10% in each list.

           

          -Greg

          1 of 1 people found this helpful
          • Re: Best way to stagger a batch campaign
            Priyank Joshi

            Hi Chris,

             

             

            Create 12 campaigns 1 to 12

             

            Upload your list of leads at once = 6000 leads.

             

            Total number of audience =6k

            Number of leads to receive email= 500. To keep it simple lets send email it out to 10% of 6k

            Static List - 6k Target Audience

             

            Campaign 1 -

            Smart List: member of List "6k Target Audience"

            Flow: Send Email Random sample 10% of 6k = 600

             

            Campaign 2

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns NOT in Campaign 1

            Flow: Send Email Random sample 10% of 5400 = 540

             

            Campaign 3)

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaign not in Campaign 1 OR Campaign 2

            Flow: Send Email Random sample 10% of 5000 = 500

             

            Campaign 4

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 OR Campaign 2 OR Campaign 3

            Flow: Send Email Random sample 12% of 4500 = 540

             

            Campaign 5

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 OR Campaign 2 OR Campaign 3 OR Campaign 4

            Flow: Send Email Random sample 13% of 3900 = 507

             

            Campaign 6

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 OR Campaign 2 OR Campaign 3 OR Campaign 4 OR Campaign 5

            Flow: Send Email Random sample 15% of 3393 = 508

             

            Campaign 7

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in  Campaign 1 OR Campaign 2 OR Campaign 3 OR Campaign 4 OR Campaign 5 OR Campaign 6

            Flow: Send Email Random sample 18% of 2885 = 519

             

            Campaign 8

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 OR Campaign 2 OR Campaign 3 OR Campaign 4 OR Campaign 5 OR Campaign 6 OR campaign 7

            Flow: Send Email Random sample 21% of 2366 = 496

             

            Campaign 9

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 OR Campaign 2 OR Campaign 3 OR Campaign 4 OR Campaign 5 OR Campaign 6 OR campaign 7 OR Campaign 8

            Flow: Send Email Random sample 27% of 1870 = 504

             

            Campaign 10

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 OR Campaign 2 OR Campaign 3 OR Campaign 4 OR Campaign 5 OR Campaign 6 OR campaign 7 OR Campaign 8 Or Campaign 9

            Flow: Send Email Random sample 35% of 1366 = 478

             

            Campaign 11

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 OR Campaign 2 & Campaign 3 & Campaign 4 & Campaign 5 and Campaign 6 and campaign 7 OR campaign 8 OR campaign 9 OR campaign 10

            Flow: Send Email Random sample 50% of 888 = 444

             

            Campaign 12

            Smart List: 1) member of List "6k Target Audience"

            2) Member of smart Campaigns not in Campaign 1 & Campaign 2 & Campaign 3 & Campaign 4 & Campaign 5 and Campaign 6 and camapign 7 OR campaign 8 OR campaign 9 OR campaign 10 OR campaign 11

            Flow: Send Email  (NO Random sample required)

            1 of 1 people found this helpful
            • Re: Best way to stagger a batch campaign
              John Clark

              Hi Chris,

               

              The best way would be to split the list first, and then use those lists to send your email.  Just remember that in the Greg's suggestion the Default choice in the flow step will be your final 10%.

               

              John

              1 of 1 people found this helpful
              • Re: Best way to stagger a batch campaign
                Chris Morris

                Thank you for your help!

                • Re: Best way to stagger a batch campaign
                  Chris Morris

                  Sorry, it's me again - this has me thinking. What if I did not have a static list - I just had a group of leads who were eligible for this staggered campaign because they had gone through a previous campaign.

                   

                  Can I have the results of one program, or list, 'feed' the other, and still have the result of a random sample sent per day?

                   

                  I can see how it would be harder to control the total number sent per day, but as long as I'm not sending messages to all of them at once, that would be fine. If I can simply have one list feed the other, that removes most of my work. Does that sound possible?