Hello! I am doing a direct mail marketing campaign and will NOT be engaging a launchpoint partner, nor is that an option. I've designed a direct mail postcard and mailed it to 275 leads that are already in Marketo. I would like to track this activity in Marketo and have this activity be reflected as an interesting moment in the RCA opportunity influence analyzer. I have researched this on Marketo Community website but all of the responses suggest using a direct mail launchpoint partner.
I am hoping other Marketo users have launched their own direct mail campaigns before (w/o engaging a launchpoint partner) and can share information/best practices on the best way to set this up in Marketo. Any information is greatly appreciated!!