3 Replies Latest reply on Oct 30, 2015 7:14 PM by Alex Stanton

    Campaign Sync to push lead/contact membership from Salesforce to Marketo?

    Francesco Mapelli

      Hi Nation,

       

      kind of a dumb question but I was hoping to get this right before I can actually try it on our instance (no SFDC integration as of now, but soon).

       

      In short: will the Marketo Program-Salesforce Campaign sync feature also work "in reverse", i.e. will I be able to assign Salesforce leads/contacts to a Salesforce Campaign that is linked to a Marketo Program and have the corresponding leads in Marketo become members of that Program automatically?

       

      I see the sync for membership and status is bi-directional, but I feel this feature was concieved to push information TO Salesforce rather than pulling them FROM Salesforce.

       

      Thanks!
      Francesco