We have Google Analytics (GA) setup with our Matketo Forms so whenever a form is completed we mark it as a goal completion in GA.
Another important goal for us is not just form completions, but to identify in GA how many new leads we are creating by source. So, my question is:
Has anyone setup GA and Marketo so that GA can report on net new lead additions (as well as form completions)?
An example might be:
GA reports 12 goal completions for our new handbook landing page as 12 people downloaded it
Of the 12, 4 were net new leads (not already in our Marketo DB). GA also reports these are a separate goal.