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Both end up being the same you would have to create a new template or new LPs with different forms and create test groups. It can be partially automated, but only partially and you still will have to build all the new landing pages anyway. The ontly differnt between you 2 options is that 2 is quicker : you can clone LPs and then change the form.
This done though converting a landing page to a test group and then adding variants to it.
a recommendation : avoid double variable tests (changing both the template and the form), as it will be very difficult to interpret.
Thanks for such a quick reply, Greg.
I was hoping there would be a quicker way but looks like I'll replicate each landing page and swap out the form with a new one.