3 Replies Latest reply on Dec 18, 2015 7:12 AM by Erik Groth

    Marketing Automation Specialist Wanted | Houston, TX

    Erik Groth

      Hart Energy is currently seeking a Marketing Automation Specialist to join the digital team. This position is directly responsible for the development and implementation of digital marketing initiatives and programs with a primary focus on email marketing via Marketo. The ideal candidate will have 3+ years' experience working with a marketing automation software (Marketo preferred) building campaigns and programs. In addition this person will design, execute and analyze marketing campaigns and work to continually optimize for improved performance.

       

      Additional Responsibilities
      • Assist with transition from Silverpop EMS to Marketo
      • Continue developing email marketing best practices and procedures
      • Implement new areas of testing and optimization across the email channel
      • Building marketing programs within the Marketo platform
      • Work with product line marketers to create email marketing strategy that drives demand and engagement
      • Troubleshoot email deliverability issues
      • Work with internal stakeholders to improve marketing effectiveness (improved messaging, open rates, click-through-rates, etc.)
      • Implement standard reporting practices across business lines sharing results and email performance across the business
      • Automation of programs for marketing, lead generation and lead nurturing campaigns
      • Reduce list fatigue
      • Ensure CAN-SPAM Compliance as well as international email regulation compliance
      • Other duties as assigned

       

      Position Requirements
      -3+ years of email marketing experience plus bachelor's degree in related field
      -Hands on experience with marketing automation software such as Marketo, Exact Target, Eloqua, etc. (Marketo strongly preferred)
      -Basic knowledge of HTML
      -Experience with Salesforce CRM and MySQL/PHP preferred
      -Knowledge of usability, cross-browser, and email client issues
      -Understanding of web and email marketing standards
      -Experience in Photoshop and Dreamweaver
      -Oil and Gas Experience a plus