0 Replies Latest reply on Oct 27, 2015 1:19 PM by Tim Lamb

    Job Alert - Marketing Automation Specialist

    Tim Lamb

      Hart Energy Publishing is looking for a Marketing Automation Specialist

       

       

      The Marketing Automation Specialist is directly responsible for the development and implementation of digital marketing initiatives and programs with a primary focus on email marketing. The ideal candidate will have 3+ years' experience working with a marketing automation software (Marketo preferred) building campaigns and programs. In addition this person will design, execute and analyze marketing campaigns and work to continually optimize for improved performance.

       

      Additional Responsibilities

      • Assist with transition from Silverpop EMS to Marketo • Continue developing email marketing best practices and procedures

      • Implement new areas of testing and optimization across the email channel • Building marketing programs within the Marketo platform

      • Work with product line marketers to create email marketing strategy that drives demand and engagement

      • Troubleshoot email deliverability issues

      • Work with internal stakeholders to improve marketing effectiveness (improved messaging, open rates, click-through-rates, etc.)

      • Implement standard reporting practices across business lines sharing results and email performance across the business

      •Automation of programs for marketing, lead generation and lead nurturing campaigns

      • Reduce list fatigue

      • Ensure CAN-SPAM Compliance as well as international email regulation compliance

      • Other duties as assigned Position Requirements -3+ years of email marketing experience plus bachelor's degree in related field
      • -Hands on experience with marketing automation software such as Marketo, Exact Target, Eloqua, etc. (Marketo strongly preferred)
      • - Basic knowledge of HTML
      • -Experience with Salesforce CRM and MySQL/PHP preferred
      • -Knowledge of usability, cross-browser, and email client issues
      • -Understanding of web and email marketing standards
      • -Experience in Photoshop and Dreamweaver -Oil and Gas Experience a plus