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Job Alert - Marketing Automation Specialist

Question asked by 319eeaa22d07f683955b596ef29be0613d00f354 on Oct 27, 2015

Hart Energy Publishing is looking for a Marketing Automation Specialist



The Marketing Automation Specialist is directly responsible for the development and implementation of digital marketing initiatives and programs with a primary focus on email marketing. The ideal candidate will have 3+ years' experience working with a marketing automation software (Marketo preferred) building campaigns and programs. In addition this person will design, execute and analyze marketing campaigns and work to continually optimize for improved performance.


Additional Responsibilities

• Assist with transition from Silverpop EMS to Marketo • Continue developing email marketing best practices and procedures

• Implement new areas of testing and optimization across the email channel • Building marketing programs within the Marketo platform

• Work with product line marketers to create email marketing strategy that drives demand and engagement

• Troubleshoot email deliverability issues

• Work with internal stakeholders to improve marketing effectiveness (improved messaging, open rates, click-through-rates, etc.)

• Implement standard reporting practices across business lines sharing results and email performance across the business

•Automation of programs for marketing, lead generation and lead nurturing campaigns

• Reduce list fatigue

• Ensure CAN-SPAM Compliance as well as international email regulation compliance

  • Other duties as assigned Position Requirements -3+ years of email marketing experience plus bachelor's degree in related field
  • -Hands on experience with marketing automation software such as Marketo, Exact Target, Eloqua, etc. (Marketo strongly preferred)
  • - Basic knowledge of HTML
  • -Experience with Salesforce CRM and MySQL/PHP preferred
  • -Knowledge of usability, cross-browser, and email client issues
  • -Understanding of web and email marketing standards
  • -Experience in Photoshop and Dreamweaver -Oil and Gas Experience a plus