Video events. Hover events. Clicks on dynamically added elements. Time on page. Number of pages in a browser session.
Of course, not all of these data points help with individual lead scoring. You'll have to decide what is significant for your business case, and for how long. It's often a chicken-egg scenario where you have to reverse-engineer what clues (metrics) might have led to the solution (conversion).
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You can also uyse the munchkin API to create custom events and trigger campaigns based on the inclusion of those custom events.