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Observing and unexpected behavior with {{my. tokens

Question asked by Grégoire Michel on Oct 20, 2015
Latest reply on Oct 20, 2015 by Kenny Elkington

Hi all,

 

We have observed an unexpected Marketo behavior today, but someone may have the official Marketo line on this :

 

A Gated content program is set up with "PDFURL" token that contains the link to the downloadable document.

 

In order to send this URL to the lead, an email is created IN THE DESIGN STUDIO, so not in the program itself. The CTA in the email uses the {{my.PDFURL}} token from the program.

 

The program contains a "fills out form" smart campaign that sends this design studio email.

 

In my understanding, as the email is not in the program, the token should not be populated.

 

And yet, it works...

 

-Greg

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