1 Reply Latest reply on Oct 18, 2015 10:00 PM by 86e7d4d0d7027e0caaec17034cba1a842632e37d

    Can I A/B test where 50% get an email and the other 50% DON'T?

      We want to measure the impact a certain email has (or doesn't have) on moving leads down the sales funnel. We want to send to only half of our database (group A) and the other half (group B), would get nothing...then analyze the lead status of each group on a weekly basis for a month. Ideally we would use a trigger campaign. I would like to avoid having to manually pull a list and divide in half, and send in batches twice a week...please advise. thanks! :-)