3 Replies Latest reply on Oct 13, 2015 7:53 AM by John Clark

    Campaign tracking



      Our analytics person left so I'm trying to fill the gaps until we hire a new digital marketing manager! Pardon my questions if they sound ignorant.


      I'm working on a digital advertising campaign and created a parent campaign and sub-campaigns for each week the ad will run in SFDC. How do I capture, then pass the information from Marketo to Salesforce so we know how each week performs? For example, I created the links below for each week with the only difference being the date at the end:






      Do I use the links above as the referrer and depending on the link, add to the appropriate SFDC campaign? Like below:


      If Original Referrer is https://nation.marketo.com/external-link.jspa?url=http://pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=ba…

      Add to SFDC Campaign 10-15


      I'm so lost I don't even know if I'm asking the right questions. Thanks in advance!