3 Replies Latest reply on Oct 13, 2015 7:53 AM by John Clark

    Campaign tracking

      Hello!

       

      Our analytics person left so I'm trying to fill the gaps until we hire a new digital marketing manager! Pardon my questions if they sound ignorant.

       

      I'm working on a digital advertising campaign and created a parent campaign and sub-campaigns for each week the ad will run in SFDC. How do I capture, then pass the information from Marketo to Salesforce so we know how each week performs? For example, I created the links below for each week with the only difference being the date at the end:

       

      http://pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=banner&utm_campaign=pig&utm_content=10-15

      http://pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=banner&utm_campaign=pig&utm_content=10-22

      http://pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=banner&utm_campaign=pig&utm_content=10-29

       

      Do I use the links above as the referrer and depending on the link, add to the appropriate SFDC campaign? Like below:

       

      If Original Referrer is https://nation.marketo.com/external-link.jspa?url=http://pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=ba…

      Add to SFDC Campaign 10-15

       

      I'm so lost I don't even know if I'm asking the right questions. Thanks in advance!