2 Replies Latest reply on Oct 14, 2015 7:09 AM by e76d12fedcd3ef317668cb5cdc1b8bc4cce32aa2

    OPEN QUESTION - How  important is building your own community for B2B?

      Hi All,

       

      I'm increasingly being asked for the best ways to build a community, or whether it's worth even building your own community rather than bringing people together on a platform like Linkedin - the core aims are to develop advocacy and in the long term utilise the community as a part of a demand generation strategy.

       

      Ironic to bring this up on a non-social community but what does everyone think? Success stories or wipe out's? All opinions greatly received...