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Hi Helen Barlow
Here are some thoughts:
- Remember that only 5-20% of your customers in most cases will interact on the Community so decide if it is worth building one
- Figure out your budget because there are some low cost platforms and high end platforms like we are using
- LinkedIn is open to everyone so do you want to just keep it for customer.
- LinkedIn will not help you with demand gen (for example, you can use an open community for top of the funnel activities) and a closed community for identifying which customers might be interested in cross-sell or upsell or even who are dissatisfied with your products (so you can reach out to them)
Happy to discuss in more detail if you want.
@nation: Should I do a webinar or have a place to post questions about community building and I can answer. : )
Scott Wilder - thanks for the reply - I am inclined to agree on the engagement metrics and limitations of using a social (i.e. linkedin/ Facebook) platform - but what are your thoughts on the role of a community in advocacy? Does building a user community on any platform open have a clear role in non customer growth?