I am curious to see what other marketers' thoughts are on email design. We are trying to decide which is best between these 2 options:
- Have an email/newsletter that contains short snippets of articles with a link to read more that takes them to a landing page with the full article.
- Have basically and intro email with nothing but a brief greeting, maybe a header, and a "Click here to Read the Newsletter" button as a call to action.
I realize that with Option #1, readers only have to click once to get to the article they're interested in reading, while Option #2, they must click once to open the newsletter, and then they must click a 2nd time to reach the article they're interested in.
What are others' thoughts on the effectiveness of these two email design ideas?