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Email Design Question

Question asked by fe616d1c13c299e0086dd5fb79487b8b360a26f4 on Oct 12, 2015
Latest reply on Oct 12, 2015 by Grégoire Michel

I am curious to see what other marketers' thoughts are on email design. We are trying to decide which is best between these 2 options:


  1. Have an email/newsletter that contains short snippets of articles with a link to read more that takes them to a landing page with the full article.
  2. Have basically and intro email with nothing but a brief greeting, maybe a header, and a  "Click here to Read the Newsletter" button as a call to action.


I realize that with Option #1, readers only have to click once to get to the article they're interested in reading, while Option #2, they must click once to open the newsletter, and then they must click a 2nd time to reach the article they're interested in.


What are others' thoughts on the effectiveness of these two email design ideas?