0 Replies Latest reply on Oct 8, 2015 12:31 PM by Tim Lamb

    San Francisco - Marketing Automation Manager - Contract

    Tim Lamb

      See Job Description and Learn More

      Primary responsibilities:

      • Own and take full accountability of lifecycle email programs from strategy to development to execution.
      • Work with Marketing Managers to develop strategy of lifecycle email campaigns including acquisition, onboarding, retention, and winback triggered programs to engage our growing audience and oversee execution of campaigns.
      • Optimize campaign performance through A/B testing, lifecycle management, personalization, creative, and dynamic content management.
      • Develop and analyze key campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals.
      • Understand targeting criteria, segment the database using SQL and import the data into Marketo.
      • Manage all campaign testing, QA and deployment scheduling.

      You will need:

      • A minimum of 5 years of online digital marketing and/or email marketing experience
      • A minimum of 2 years of experience building the strategy for email retention and/or two years of marketing automation experience preferred
      • Active knowledge of SQL and databases
      • Experience building email campaigns, analyzing key campaign metrics, and developing strategy for lifecycle email nurture campaigns
      • Strong collaboration skills and entrepreneurial mindset with the ability to motivate others
      • Experience with ExactTarget and/or Marketo
      • Knowledge of CAN SPAM laws
      • Bachelor’s degree in Marketing or related field or equivalent experience required