Own and take full accountability of lifecycle email programs from strategy to development to execution.
Work with Marketing Managers to develop strategy of lifecycle email campaigns including acquisition, onboarding, retention, and winback triggered programs to engage our growing audience and oversee execution of campaigns.
Optimize campaign performance through A/B testing, lifecycle management, personalization, creative, and dynamic content management.
Develop and analyze key campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals.
Understand targeting criteria, segment the database using SQL and import the data into Marketo.
Manage all campaign testing, QA and deployment scheduling.
You will need:
A minimum of 5 years of online digital marketing and/or email marketing experience
A minimum of 2 years of experience building the strategy for email retention and/or two years of marketing automation experience preferred
Active knowledge of SQL and databases
Experience building email campaigns, analyzing key campaign metrics, and developing strategy for lifecycle email nurture campaigns
Strong collaboration skills and entrepreneurial mindset with the ability to motivate others
Experience with ExactTarget and/or Marketo
Knowledge of CAN SPAM laws
Bachelor’s degree in Marketing or related field or equivalent experience required