0 Replies Latest reply on Oct 8, 2015 1:56 PM by 077ae6328dfbee3d147a4dd35e47cedc02d2c9d4

    Demand Generation Manager - Santa Monica, CA

      Manager, Demand Generation - studioD

       

      Located in Santa Monica, CA.

       

      The Manager, Demand Generation role will be responsible for all aspects of lead generation for the studioD business. You will play a critical role in scaling and refining the lead generation engine to the next level.  You will develop a scalable lead generation strategy, traffic campaigns through vendors, build internal processes, develop tracking methodology and build reporting to show impact. The ideal candidate is a self starter with a deep understanding of lead generation, performance marketing, the end-to-end marketing funnel, sales pipeline, B2B sales, landing page optimization, analytics and testing.

       

      Responsibilities:

      • Experience with Marketing Automation and CRM systems. Knowledge of Marketo and Salesforce strongly preferred
      • Proven track record of successfully launching and managing marketing automation campaigns with clear ROI focused metrics
      • Work across functions with product, marketing, sales and operations to build a scalable lead generation engine
      • Test, launch and scale digital lead generation channels such as LinkedIn, Facebook, Twitter, Programmatic Display, Retargeting, CPL Programs,  events, etc...
      • Partner with product and content marketing to develop and test assets for lead generation (white papers, reports, etc...)
      • Manage marketing budget and forecast to deliver efficient return on investment
      • Work closely with sales to track feedback of opportunities generated and optimize workflow
      • Communicate learnings and insights learned through campaigns across the company
      • Manage relationship with vendors, marketing partners, and internal stakeholders
      • Implement tracking and reporting across campaigns.


      Requirements:

      • 3-5 years experience in online marketing, demand generation role. Minimum 1-2 years in operational marketing role.
      • Experience working in collaborative B2B sales organizations
      • Experience with marketing automation and lead management systems
      • Self starter, with a passion for building
      • Expertise in at least one channel, and working knowledge across others: SEM, programmatic display, retargeting, LinkedIn ads, Twitter ads, affiliate marketing
      • B2B or SaaS marketing experience a plus
      • BA/BS degree or equivalent practical experience

       

      Apply Here: Demand Media » Careers