1 Reply Latest reply on Oct 9, 2015 12:57 PM by fe62ec7d4c73bd85ff49a19cb50d90fbcd3dbd59

    Import new leads to SalesForce or Marketo?

    Amanda Meuwissen

      I know this is something I can also find in the Community at large, but just wanted some opinions from this group on whether or not importing new leads directly to SalesForce (whatever CRM) or Marketo is your best practice? I've heard good points on either.

        • Re: Import new leads to SalesForce or Marketo?

          Hi Amanda -

           

          Good question, we have done both.  I would ask your question with a question - what are you planning to do with these Contacts? Are you first going to nurture them with emails to warm them up to pass them over to Sales? Or is Sales chomping at the bit to call them right away?  If it's the first option I would import into Marketo first and then pass them over to SFDC when they reach your definition of a lead threshold (read scoring). If it's the second option I would have them imported into SFDC first to have Sales contact them and you can then run campaigns in parallel if you want. I hope that helps - let me know if you want to discuss further.

           

          Louie Frank