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The simplest way is to create a score field. Then you will need 2 smart campaigns :
- The first one triggers when the lead status changes to MQL and will add 1 to the score each time the status value changes to MQL.
- The second one will trigger when the status changes from MQL to nurtured and the score is greater or equal to 2, and will set the status to disqualified.
I recommend that you create the field in your CRM first (if your CRM syncs with Marketo) as an Integer (Type Number 18,0), then wait 5 minutes, go to Marketo admin -> Field Management and change the field type to score. Same if you use MS Dynamics, although the field mapping will be more complex.
I usually set this up as "Times Recycled" each time they are recycled by Sales.
Thanks Greg, that's very useful!