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Open rates in India

Question asked by Stephen Jeong on Oct 7, 2015
Latest reply on Oct 26, 2015 by Grégoire Michel

Hello,

 

We've started a nurture campaign for our prospects in India and I've been noticing that our open rates are much lower there while our click through rates are higher than average.

 

Has anyone else seen this happen?

 

Also, does anyone have any thoughts as to why the open rates are so low there? We're doing A/B testing with the subject lines but I'm wondering if I should be testing something else besides just the subject line.

 

Thanks!

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