We're fairly new to Marketo and my colleagues managing content would like to develop an editorial calendar as well as a marketing calendar. So, this would track content as it moves through the editorial workflow, is proofread & copyedited, published, used for additional purposes (ex: content for a whitepaper re-used for an infographic and a newsletter article), and eventually sunsetted.
Is it possible to use the Marketo Calendar for that purpose? Or is it standard to use something external to Marketo for that purpose?
Thanks in advance.