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Using the Marketo Calendar as an editorial calendar

Question asked by dfa2b48d676d2890e5aee8087214273be9d86885 on Oct 6, 2015
Latest reply on Oct 6, 2015 by John Clark

We're fairly new to Marketo and my colleagues managing content would like to develop an editorial calendar as well as a marketing calendar.  So, this would track content as it moves through the editorial workflow, is proofread & copyedited, published, used for additional purposes (ex: content for a whitepaper re-used for an infographic and a newsletter article), and eventually sunsetted.

 

Is it possible to use the Marketo Calendar for that purpose?  Or is it standard to use something external to Marketo for that purpose?

 

Thanks in advance.

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