Thanks to Marketo Champ Dan Reed from Spear Marketing Group for a great presentation both on using Marketo forms to capture data from surveys and some cool ways to use concatenation.
Attached is the deck from his talk. It outlines the ability to HTTP post data to Marketo from a 3rd party system in such a way that it shows up as a Marketo form fill-out in activity logs. Therefore it leverages all the usual triggers and filters. Pretty cool stuff.
As we do at most meetings, we also talked about Marketing Technologies. Here are some of the companies that people talked about:
LookbookHQ — binge on content
On24 - webinars - record before with live Q&As
Sigstr — Email signature for the whole company
Spiderbook — semantically understands the things people are talking about on the web
Persado — review subject lines
Hope to see you at the next one in November!