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Encouraging sales to enter valuable marketing data into SFDC

Question asked by 362a9a4683e9da5ca7f5fb3e5ce95c04417e2d81 on Oct 2, 2015
Latest reply on Oct 12, 2015 by Grégoire Michel

Hello, after analyzing our SFDC contacts, we've found that not all contact information entered in our SFDC is necessarily useful for marketing (i.e. non decision maker contacts). I'm wondering if anyone has found a fun and engaging way to encourage the sales team to enter more valuable marketing contact/other data into SFDC? Any help is appreciated! Thanks!