5 Replies Latest reply on Nov 3, 2015 12:54 PM by Lauren Beth

    Looking for B2B email benchmarks

    Nelson Cabrera

      Hello Team,

      I have tried looking for this answer on the forums but not having any luck. I am trying to find a study that shows the benchmarks for B2B email metrics such as:

      - email deliver ability

      - Open Rate

      - Click Thru Rate

      - Click to open

      - Opt-outs

       

      I am currently using Silverpop's 2014 email benchmark metrics but I know that it contains B2C. Does anyone know of stats are for B2B?

       

      I did find Epsilon's Q1-2015 email trends and benchmarks. I tried to reach out to them but no one has gotten back to me. I understand they do a lot of B2B. Any help is greatly appreciated.

       

      Thanks,

      Nelson