AnsweredAssumed Answered

Looking for B2B email benchmarks

Question asked by Nelson Cabrera on Sep 24, 2015
Latest reply on Nov 3, 2015 by Lauren Beth

Hello Team,

I have tried looking for this answer on the forums but not having any luck. I am trying to find a study that shows the benchmarks for B2B email metrics such as:

- email deliver ability

- Open Rate

- Click Thru Rate

- Click to open

- Opt-outs


I am currently using Silverpop's 2014 email benchmark metrics but I know that it contains B2C. Does anyone know of stats are for B2B?


I did find Epsilon's Q1-2015 email trends and benchmarks. I tried to reach out to them but no one has gotten back to me. I understand they do a lot of B2B. Any help is greatly appreciated.