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It sounds like you will need to rebuild each page and redirect the URLs to the new pages.
If you consider tokens at the folder and program level, this should help some what, but those are really ideal for cloning situations. In order to take advantage of those for website brand changes, you will need to tokenize all the key elements like the Logo, background images, text locations, and any footers. You will also have to decide now on the standard layout approach and hope no one changes it in the future. remember to tokenize the meta tags too.