0 Replies Latest reply on Sep 22, 2015 8:37 AM by 45be839a46344c32059f012ac6bbb6a187499b8d

    Email Marketing & Automation Specialist          

      Job Title: Email Marketing & Automation Specialist                          Department:    Marketing


      Summary Description: The Email Marketing & Automation Specialist will drive our email marketing and marketing automation programs.  This person ensure the right message gets too the right inbox, at the right time.  The Email Engagement & Automation Specialist will ensure our programs are CAN-SPAM compliant, mobile optimized, properly segmented with the message crafted to the recipient’s interest, at the right time and frequency.


      Tasks & Responsibilities:

      • Develop, prioritize, and implement a comprehensive email communication strategy segmented by audience type (persona) to drive user engagement leading to increased sales.
      • Develop actionable audience segmentation and effective contact strategies (the “customer journey”).
      • Drive a robust email testing strategy to maximize revenue goals from the existing contacts.
      • Set marketing email communications KPI’s and measure against goals – not just deliverability, open, opt-out and click through rates, but KPI’s the drive engagement.
      • Provide analysis of email campaign performance that drive ROI and best practices – what’s working, what’s not work, and why.
      • Develop the content personalization and optimization strategy for our web properties


      Required Skills & Abilities:

      • Minimum 5 leading email marketing programs
      • In depth understanding of marketing automation platforms (Marketo, Eloqua, Pardot, etc)
      • Thrives in a fast-paced, highly collaborative environment
      • Is intensely curious, with strong analytical, organizational and interpersonal skills



      • 4 years of College (will consider work history).
      • 5 years of email marketing/marketing automation experience.
      • Marketo certification is a plus.


      Supervisor: The Email Marketing & Automation Specialist reports to the Marketing Manager.


      Submit interest and resumes to wburda@halocigs.com.  We are located in Trinity Florida.