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Drip Campaign vs. Basic Email Program

Question asked by f035337904af91e700f841b1d7827fe119ccc3f3 on Sep 17, 2015
Latest reply on Sep 18, 2015 by Josh Hill


We are implementing an adoption campaign for our new customers. We plan to send one email each week (for 6 weeks) that cover the different functionality of our product in order to to help onboard our customers. I know we can create a basic email program and just set up a new email send each week for the new customers. However, is there a benefit to setting this up in a drip nurturing campaign versus within the flow of an email blast program? Thanks!