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What is the difference between anonymous leads and known leads?

Question asked by 7373bc427850a7122c77d01bd7a61b94ef73c7fa on Sep 15, 2015
Latest reply on Sep 15, 2015 by Josh Hill

Hi there,

I am new to Marketo and trying to find out how many leads we have in our database. On the "Lead Database" landing page, it shows these two different numbers: 10993 known leads and 23576 anonymous leads. I would think we have 34569 total leads then, but what are the anonymous ones?

 

Thanks!

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