I have several engagement programs set up in Marketo and I am interested in figuring out how I can navigate names who have organically made their way into the Marketo database via our website in to specific engagement programs.
We have a email sign-up box on all of the many layers of our website, spanning across many different segments. I would like to figure out how, if someone provides their email address on Segment Page 1 to route them to Engagement Program 1 and if someone provides their email address on Segment Page 2 I can route those names to Engagement Program 2, and so on.
What inbound detail do I need to be basing this on? Lead source? Lead source detail? Something else? And how do I go about setting these rules up?