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Implied content preference

Question asked by toby johnson on Sep 15, 2015
Latest reply on Sep 15, 2015 by Josh Hill

I have several engagement programs set up in Marketo and I am interested in figuring out how I can navigate names who have organically made their way into the Marketo database via our website in to specific engagement programs. 

 

We have a email sign-up box on all of the many layers of our website, spanning across many different segments.  I would like to figure out how, if someone provides their email address on Segment Page 1 to route them to Engagement Program 1 and if someone provides their email address on Segment Page 2 I can route those names to Engagement Program 2, and so on.

 

What inbound detail do I need to be basing this on?  Lead source?  Lead source detail?  Something else?  And how do I go about setting these rules up? 

 

Thanks!

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