To track my lead lifecycle status, I had my SFDC admin create a Lifecycle_Status field in SFDC, which then caused the mirror field to be created in MKTO.
When I run smart campaigns to automatically update the Lifecycle Status I have no problems, but for some reason, SFDC randomly RESETS the new value back to an old value RANDOMLY, sometimes a week after the last update was made. This happens during a synch. It makes no sense and I can't replicate it - happens whenever SFDC feels like it.
Any advice on where to look in my SFDC instance to find the problem?